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 deborah schwartz griffin  

about deborah


Ms. Schwartz Griffin
is a dynamic, passionate and dedicated professional with expertise in sales, marketing, business development, public relations, television news & production, and event management. However, Deborah has built a reputation on her unusual ability to envision the unexpected — to see alliances that both surprise and benefit all those who participate.
 

  the creative connectorSM  

Deborah started her career twenty years ago as an Associate Producer and News Researcher for WJKW-TV, the CBS affiliate in her hometown of Cleveland, Ohio. “Tenemos Vida” — a five part series on Hispanic Culture in Cleveland, earned her the Women in Communications Clarion Award, the first of many in her career.

She quickly moved on to local media markets in Texas. Along the way she wrote and produced such notable programs as; the “Six Senior Survey” — a two-part series for Channel 6 (KRIS TV) examining elementary, secondary, and higher education in Corpus Christi, Texas; and, “Future of a Region”, an 18-hour live cable broadcast profiling the economic development, educational system, and metro infra-structure of South and West Texas. As Account Manager at several San Antonio radio stations, Deborah routinely built unconventional, strategic alliances with local businesses, institutions, and organizations that resulted in sponsorships and ad campaigns that broke new ground, and generated incremental business for her employers.

Ms. Schwartz Griffin moved to Atlanta in 1989, and immediately demonstrated her prowess in developing new business at WSB Television, the ABC affiliate. During her twelve-year career with the #1 station in the Region, she forged new, productive relationships with diverse commercial, educational, and community organizations that yielded both profits and goodwill benefits for WSB. Deborah’s efforts produced revenues of over $4.6 million combined, utilizing “relationship & cooperative” marketing strategies with the Greater Atlanta Homebuilder’s Association and selected homebuilders & developers; showcasing prominent Georgia educational institutions through sponsoring strategic business-to-business marketing campaigns WSB-TV pioneered; and created, developed and executed cooperative marketing campaigns with the leading western wear retailer in Georgia and their boot and western wear manufacturers.

Deborah is an outstanding presenter and speaker who shares her business acumen and strategies with those who also have a passion for success. She most recently presented at the Atlanta Women’s Network Mentoring Program, “The Power of Networking”, and has made guest appearances on
TV Satellite broadcasts, radio, and at business leadership conferences.

Examples of some of the industries in which Deborah has served corporate and independent clients include Healthcare, Human Resources, Executive Coaching, Interior Design, Homebuilding, Real Estate, Education, Publishing, Literary Arts, and Not-for-Profits.

Deborah is the recipient of numerous media industry & professional achievement awards which include:
• “Women Looking Ahead: Georgia’s Most Powerful Women,” 2000 & 2001
• “Special Recognition Award,” Atlanta Women’s Network, September, 2001
• Broadcast Sales Excellence Award, 1999
• WSB-TV “Distinguished Service Award,” March, 2001
• Women In Communications Clarion Award, 1985: Producer, “Tenemos Vida” - Cleveland’s Hispanic Culture

Ms. Schwartz Griffin is the President of the Atlanta Women’s Network, and serves on the Boards of the Northside Hospital Foundation, the YWCA of Greater Atlanta, and the Atlanta Women’s Alliance. She is also a member of the Women's Leadership Council of United Way's Women's Legacy and serves on the Advisory Board of the Women's Leadership Exchange.

This is just a sampling of how she volunteers her time, talent, and treasures.

Deborah resides in Atlanta’s Buckhead community with Jim, her husband of nine years.
 

"Connecting people to people and ideas to results."

Deborah Schwartz Griffin – The Creative ConnectorSM
DSG & Associates, LLC
2626 Peachtree Road, Suite 406, Atlanta, GA 30305
p: 404-630-5535 • f: 404-869-1702
e: deborah@creativeconnector.com

 

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All Rights Reserved